YouTube’s trending tab disappoints new users and creators trending
How important is YouTube’s trending section for getting views? According to YouTube chief business officer Robert Kyncl, it has less of an impact than people might believe. In an interview posted today, creator Caspar Lee and Kyncl discuss everything from monetization and YouTube’s trending section to memberships, echo chambers, and abuse. “You are getting a majority of your views through recommendations,” Kyncl tells Lee.Unlike recommendations, which are fed to users based on what they watch, YouTube’s trending tab bills itself as “the pulse of what’s trending” on the platform. A look at the section today offers videos like the Captain Marvel trailer, clips from The Ellen Show , iPhone reviews, and a new music video from Eminem. As Lee points out, however, the section doesn’t feature many creators which disappoints most of them. “The way we think about the trending tab, it is unfair because it can be controlled by YouTube and the reason we keep our channels and cre...